With mobiles becoming more popular than ever, many companies are facing difficulties when it comes to converting their website visitors into leads. Mobile banner ads in general are still fairly new in the overall history of marketing, and the format is constantly evolving.
To help you navigate this capricious word of online marketing, we’ve put together this article detailing the best approaches to take.
Intro
Although they’re tricky to get started on, mobile ads are invaluable to smaller businesses, allowing you to create specialised and engaging ads that are cheaper than billboards and wider-reaching than newspaper ads – especially for younger people.
Some of the most important considerations on mobile banner ads are CTAs, or calls to action, adjustments across platforms and personalised advertising – all of which help convert visitors into leads.
CTAs
Calls to action are simply the ways you draw your client from a banner ad onto your personal website, typically through a button and a written prompt – one that’s engaging, not just ‘website’!
Adjusted Platforming
It’s important that websites work across devices. You’re probably familiar with a website that is unsuitable for a mobile interface, with buttons that don’t work or pop-ups that you can’t close, and this is a sure-fire way to deter any customers.
Personalised Ads
Finally, you want to be using the data of users in order to engage with the relevant customers, providing offers that will appeal to them and in turn generating better response rates.
One More Thing.
We left the most important thing until last, with that being animation. Anyone seeking advice or services on this – as it’s a particularly alienating process if you have no experience – can find them online, such as https://thebannermen.com/banners/animated-ads/html5.
This process is commonly referred to as HTML 5 ads and covers everything from subtle glows to videos. Depending on what you want, you can entice customers by catching their eye with flashy animation or even implement subtler changes – a button lighting up on interaction can make all the difference in how complete your website appears.
