Banner ads have various uses, so let’s look at some tips on how to get the best results.
What are banner ads?
Banner ads have been around for a really long time, but do you know why? The answer is because they are really good at what they do. When the Internet was first invented, banner ads started to make an impact; today, with people using the Internet more than ever, they are still delivering.
Location
The location of a banner ad is key, and its design might even be influenced by where it will sit on the page. Different formats might fit in with different websites and locations better, with the latest HTML 5 ads being preferable thanks to their presentation and effects.
If you need help creating an attention-grabbing banner ad, experts such as https://thebannermen.com can help.
Brand
Once you have your banner ad designer sorted, you need to discuss branding. How will the banner catch someone’s eye and make it clear who placed the ad and why? Follow your in-house branding guidelines and always put your logo on the ad.
Clarity
Being clear about what the customer should do next is vital when creating banner ads; otherwise, what is the point? Your banner ad should encourage visitors to act, such as by checking out an item in your shop or signing up for your mailing list.
If you are unsure whether you are doing this right, test it. The best way to learn is to try it out and see whether you get results.
