Choosing a career in the beauty industry is a path coveted by many. But if you are on the outside looking in, or don’t have connections, it can be pretty challenging to know how start. This industry being so vast and competitive, it can be very intimidating.
Let’s talk about a few things you can do to position yourself and begin your chosen vocation.
Niche It Down.
Seriously consider which aspect of the industry you are interested in. Is it hair stylist or makeup artist? Maybe nail technician? You may even want to do all three. But you should pick one that resonates with you the most. Chances are you have an affinity for it and that will increase your chances for success.
Learn The Ropes.
Whether you want to get employed or start your own business, you will need to work on your credentials. It will help you to get recognized qualifications and licensing. You should research and enroll in beauty school or take certification courses. For instance, if you are pursuing hair styling, The Academy of Hair Design would be an institution specific to your chosen field worth looking into.
Build Your Brand.
With the power of social media, you don’t have to wait or need a middleman to get yourself out there. You are able to get instant feedback from onlookers about your skill and creativity. Share your passion and collect data from the market place. Start a YouTube channel, open an Instagram account or write a blog. If you are not shy, do Facebook Live videos and interact with your followers. Doing this will showcase your personality and help build your confidence.
Being on social media will help you achieve this. Follow your favorite personalities in your niche and interact with them or others with the same interest. It does not have to be limited to online. Find people who already work in the industry and pick their brains. Ask to meet with them. Go to conventions and hobnob with beauty specialists. Collect as much phone numbers and business cards for future reference. The more you make connections, the more it can open up potential doors for you, when you are ready.
Work a Side Gig.
You can look for a part time or temporary job in your field. For example, look into the career sections of brands or companies you love and see if they have openings. This is a good opportunity to get a hands on education and likely help you weave your way through the industry.
Be prepare to devote time to hone your craft. But if you love what you do, it will never feel like work.
Cheers to your success!